Avalonian UK Ltd, trading as Knights Saddles

Last updated: June 2026

This Privacy Policy explains how Avalonian UK Ltd, trading as Knights Saddles ("we", "us", "our"), collects, uses, stores, and protects your personal data. We are committed to protecting your privacy and handling your personal data transparently and securely, in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR), as amended by the Data (Use and Access) Act 2025.

The data controller is:

Avalonian UK LtdTrading as: Knights Saddles Registered in England and Wales Registered Office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF Email: knightssaddles@gmail.com

We may collect and process the following categories of personal data:

a) Customer and enquiry information

• Name
• Email address
• Telephone number
• Postal address
• Details submitted via contact forms or enquiries

b) Order and transaction data

• Order details
• Invoices and payment records
• Delivery information

Payments are invoiced separately. We do not process card payments directly through the website.

c) Fitting and technical data

• Horse information (including age, breed, measurements, photographs, and videos)
• Rider information relevant to saddle fitting
• Fitting notes, specifications, and configuration records

d) Marketing information

• Where you choose to subscribe, your email address and contact details for marketing communications

We do not use third-party advertising or analytics cookies, and we do not track your activity across our website.

We collect data when you:

• Contact us via the website or email
• Place an order or request a fitting
• Subscribe to marketing communications
• Interact with our website
• Engage with an Approved Fitter

Approved Fitters may also share customer information with us as necessary for fitting, manufacturing, servicing, or aftercare.

We process personal data only where we have a lawful basis under the UK GDPR:

• Contractual necessity – to fulfil orders, fittings, and services
• Legitimate interests – to operate our business, provide aftercare, manage our fitter network, and improve our products. Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights and freedoms, and you may object at any time (see Section 8).
• Legal obligation – for accounting, tax, and regulatory compliance
• Consent – for marketing communications and optional use of images and video. You may withdraw consent at any time.

We may share personal data, where necessary, with:

• Approved Fitters, for fitting, servicing, and aftercare
• International Saddle Company, Inc. (ISC) or other authorised distribution partners, for international fulfilment or support
• Professional advisers (accountants, insurers, legal advisers)
• IT and website service providers acting as our processors

We do not sell your personal data.

Where we transfer personal data outside the UK — including to International Saddle Company, Inc. (ISC) in the United States — we ensure an appropriate safeguard recognised under the UK GDPR is in place. As the United States does not benefit from a UK adequacy decision, such transfers are made under the UK International Data Transfer Agreement (IDTA), or the International Data Transfer Addendum to the EU Standard Contractual Clauses, together with any additional measures required.

You may request information about the safeguards applied to a specific transfer by contacting us using the details in Section 1.

We may collect photographs, videos, and technical fitting data for:

• Internal records
• Quality control
• Training and research
• Marketing purposes

Marketing use will only occur where you have given consent or where otherwise permitted by law. You may opt out of marketing use at any time. Operational and legal records may still be retained as required.

Under the UK GDPR you have the right to:

• Access your personal data
• Request correction of inaccurate or incomplete data
• Request erasure, where applicable
• Restrict or object to processing
• Request data portability
• Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us in writing using the details in Section 1. We will respond within one month, as required by law.

If you are unhappy with how we have handled your personal data, you have the right to complain to us directly. You can do so by contacting us using the details in Section 1, through any channel that is convenient to you.

When we receive a data protection complaint, we will:

• Acknowledge it within 30 days of receipt;
• Investigate it without undue delay, keeping you informed of progress; and
• Provide you with the outcome, explaining the steps we have taken and our reasoning.

If you remain dissatisfied, you have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator. We would, however, appreciate the chance to address your concerns before you approach the ICO.

Information Commissioner's OfficeWycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline: 0303 123 1113 Website: ico.org.uk

We retain personal data only for as long as necessary for the purposes for which it was collected:

• Order and fitting records: up to 7 years
• Accounting and tax records: as required by law
• Marketing data: until you unsubscribe or withdraw consent

Our website uses only cookies that are strictly necessary for the site to function and to load reliably (for example, identifying the correct server to deliver the site to you). These essential cookies do not track you, do not collect personal data for marketing, and under the law do not require your consent.

We do not use third-party advertising or analytics cookies, and we do not track your activity across our website or across other sites. You can control or delete cookies at any time through your browser settings.

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration.

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites.

We may update this Privacy Policy from time to time. The most current version will always be available on our website, with the "Last updated" date shown above.

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Avalonian UK Ltd (Knights Saddles)Email: knightssaddles@gmail.com